so, what next?

December 2023

We have hinted through our most recent episodes that we’ll be broadcasting the final episode of The Driven Chat Podcast in December 2024. While this is true, fear not, loyal listeners, as this is not the end. 2024 will see the launch of The Driven Podcast 2.0.

Before we share the details of what’s coming next, it’s worth recapping our story so far

The Driven Chat Podcast started in the summer of 2020 as a spin-off to a new radio show on talkRADIO. Less than a year after our launch, we started to evolve in a way nobody expected: the spin-off podcast was rapidly becoming our most favoured production.

A year into our weekly podcast production, we started to find our groove by studying the analytics and listening to feedback from our fantastic audience. We developed on what our audience told us it loved, and by year two, we were confident that we had found our space in the automotive podcast world.

Since its launch, The Driven Chat Podcast has been downloaded over half a million times by individual listeners globally and has been enjoyed on every continent. We have interviewed over 150 guests since episode one, from rockstars to racing drivers - and car designers to creative writers. The conversations have been outstanding, and each guest has made their episode unique by sharing their own personal stories and anecdotes.

So where do we go from here?
Why restart what’s already working?

The podcast was originally a spin-off to our radio show, ‘The Driven Radio Show’ - with that, it had a spin-off title: ‘The Driven Chat Podcast'. 

Due to the popularity of the podcast, ‘Driven Chat’ inadvertently became the brand we were known as - alongside Driven, which existed solely as the title of our radio show. When we decided to end our radio show production in November 2022, we were free to fully focus on our brand and trademark, Driven.

In the spring/summer of 2023, we started the process of focusing on the Driven name and brand. In doing so, we refreshed our website with additional automotive editorial reviews and hand-picked news stories. We also increased the production on our YouTube channel, showcasing higher-quality video features and reviews. Our social feeds were given a refresh, too, to reflect our new and improved output.

drivenchat.com evolved to driven.site & @drivenchat social media handles changed to @driven.site

As of December 2023, Driven has officially ‘cut the chat’

A refresh to our most popular output, our podcast, is by far our biggest task to undertake and following countless internal conversations, research and consideration, the decision was made to end our existing output and start again in the new year with a new and simplified name, in fitting with our brand. 

Our new podcast: The Driven Podcast, is now available to find and subscribe to ahead of our 2024 relaunch. Enjoy our trailer for the show below and subscribe via your preferred app by hitting the relevant link.